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consumer goods

Using advanced analytics and AI to optimize paid, earned and owned marketing campaigns and messaging programs. Experiential design to identify and value market opportunities across B2B and D2C commerce and marketing channels


Utilizing unstructured data to connect directly with customers to build enhanced content and marketing campaign relevance to grow category market share



  • Developed actionable insights from consumer perceptions and engagement with the brand  to drive effectiveness of marketing messages

  • Conducted benchmark analysis, utilizing AI to develop recommendations on how to engage key influencers and brand advocates, by improving content, shareability and incentive programs

  • Fused customer needs and contextual preference data into specific marketing campaign recommendations that were successfully executed

  • Improved content quality and accessibility to highlight the most effective campaign messaging

  • Applied learnings to D2C program which led to a 3x increase in subscription sales

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