financial services
Offering includes omni-channel business and operational strategy content strategy, marketing optimization across paid, earned owned media, and CDP integration for real-time digital personalization
objective
Deliver improved customer cross-sales and engagement through advanced marketing analytics and AI-driven content personalization and messaging
actions
outcomes
Created digital center of excellence for major FS bank
Utilized design thinking for digital/social channels to map create customer journeys against novel "life-transition" model instead of tradiitonal product or life-stage segmentation models
Developed customer community content hub and referral services to create a demeand engine and better target and align marketing campaings against contextual customer need-states
14% lift in positive customer engagement
Conversion increases of 3% in outbound marketing campaigns
Enhanced marketing COE and operational content model, improving efficiency accross marketing and content teams by reducing approval times