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Building better retail commerce and marketing experiences, across web, social, mobile and in-store channels through digital analytics, operational strategy, content and campaign management across paid, earned, and owned media, to deliver real-time contextual digital interactions


Developing a new marketing COE to drive direct to consumer business growth



  • Created digital center of excellence for major home improvement brand

  • Identified new digital/social content channels and interactive design service for customers based on AI analytics of unstructured customer conversation, engagement and activity data

  • Developed customer/design referral support process through expansion of digital content and service hubs

  • Successfully launched new customer acquisition program on social and web channels 

  • 5x growth in program sales for design services

  • Major increase in digital sales conversion stemming from integrated marketing and content campaigns

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