retail
Building better retail commerce and marketing experiences, across web, social, mobile and in-store channels through digital analytics, operational strategy, content and campaign management across paid, earned, and owned media, to deliver real-time contextual digital interactions
objective
Developing a new marketing COE to drive direct to consumer business growth
actions
outcomes
Created digital center of excellence for major home improvement brand
Identified new digital/social content channels and interactive design service for customers based on AI analytics of unstructured customer conversation, engagement and activity data
Developed customer/design referral support process through expansion of digital content and service hubs
Successfully launched new customer acquisition program on social and web channels
5x growth in program sales for design services
Major increase in digital sales conversion stemming from integrated marketing and content campaigns